Our application of demographic methods and techniques enables effective strategic planning and decision-making.  These include population estimates and projections, life table analysis, and other techniques.  Working with public data sources, we can merge demographic data with a variety of economic, social, and organizational data for analysis, which often yields extremely useful results.   When integrated with GIS, we can create geocoded maps to highlight and present results in intuitive ways.

Demographic research generally involves the study of the size, distribution, composition, and change dimensions related to human populations, and the factors associated with migration, fertility, and mortality.  We can help illuminate how demographic conditions and projected population changes are associated with changes in social and economic conditions.  We also can highlight, for example, how aggregate demographic characteristics (e.g., age structure, fertility, mortality, & migration rates) are associated with economic, health, or social characteristics (e.g., the business environment, income and occupational characteristics, morbidity rates, housing) across geographic areas. 

Business Applications.  Demographic factors are simply the greatest drivers of markets and business trends.  Our application of demographic techniques can help identify markets for expansion, as well as provide market area assessments for sales forecasting, site analysis, target marketing, and logistics.   Estimates and projections of the number and types of households in a geographic area ensure supplies of goods or services efficiently meet demand.  Age and sex structure and rates of fertility, mortality, and migration affect population composition.  We can help identify how those factors may be influencing markets for your products or services.  Sales forecasts and advertising strategies may vary geographically due to variation in age structure and socioeconomic composition.  Demographic techniques are also useful for human resource planning (e.g., for strategic recruiting, employee transfers, and promotions).  

Applications for Public Administration.  Demographic estimates and projections are essential for assessing public service needs, to design and plan facilities, and evaluate current programs.  They are also important sources for proper budgeting, human resources planning, developing political redistricting and reapportionment plans, as well as for the siting of future public facilities, mass transit routes, logistics, etc.  Census and local administrative data (e.g., economic, public health, crime statistics) can be linked, and GIS mapping applied to represent spatial variation and analyze trends.  

Applications for Primary & Secondary Education. Enrollment estimates and projections are very useful for strategic planning and effective decisions for budgets, resource acquisition and distribution (e.g., for bilingual educational materials, computer and textbook purchases), the location of new educational facilities, and other logistical issues (e.g., busing, allocating and distributing resources).  Indicators of educational progress can be integrated to identify groups with relatively lower median years of completed schooling & dropout rates, and movement through grade levels.  Examination of these data is an essential step for targeting groups with special initiatives (e.g., enrollment in alternative/vocational initiatives), as well as for decisions for the location of future schools and facilities.  

Applications for Healthcare.  Population estimates and projections are excellent tools for the proper planning for future healthcare needs, public health emergencies, and the siting of future health care facilities.  Population size, concentration, distribution, and change are important factors to consider for meeting thresholds, and avoiding the maldistribution of resources.  When assessing service needs, it is essential to consider population composition, including both biosocial factors (e.g., age and sex structure, race, ethnicity) and sociocultural factors (e.g., marital status, family structure, income and educational levels, labor force characteristics).  Population projections are helpful for planning future healthcare needs (geriatric care, ambulatory obstetric services, financial assistance, etc.).  Major demographic trends of your geographic area have important implications for the demand of medical care, drugs and supplies, health facilities, personnel, and targeting the promotion of preventive medicine.  We can also identify demographic correlates of health status & behavior, and health services utilization.  

Applications for Nonprofit Organizations.  NPOs seeking to expand their influence or market share, as well as to maximize the dissemination of products, services, or good works to external clients can benefit immensely from demographic techniques.  These techniques can be very helpful for the maintenance or extension of “membership”, as well as for the redesign of programs to accommodate changing demographic profiles of members.  Aggregate demographic data analysis in conjunctions with GIS techniques can also help to determine geographic boundaries for new local chapters, or to reorganize pre-existing chapters.